Why this exists.
Because becoming a mother changes everything. And the support out there hasn't caught up.
What we see every day
The women who smile through another month of trying. Another negative test. Jealous of every pregnancy announcement and ashamed of feeling that way. The ones who sit through the first trimester saying nothing to anyone, quietly terrified something will go wrong. Who lie awake scared of labour. Not just the pain, but losing control.
The ones who come home from the hospital with a baby and realise nobody prepared them for who they are now. And then months later, when everyone assumes the hard part is over, the weight of all of it is still there. Just quieter. And more alone.
Every stage feels so specific, so personal, so hard to put into words. And somehow every woman feels like hers is the only one that looks like this. So she doesn't say it out loud. She searches at 2am, finds something generic, and either makes do or gives up.

women develops a mental health condition during pregnancy or the first postpartum year
Source: JAMA Internal Medicine
receives adequate treatment for perinatal mental health conditions
Source: JAMA Internal Medicine
improvement in sleep quality reported by mothers who practice regular meditation
Source: Journal of Clinical Sleep Medicine
I didn't set out to build an app. I set out to get through my pregnancy without falling apart.
It wasn't planned. And in those first weeks, before we'd told anyone, before we'd really let it land, I was quietly searching for something to hold onto. Meditations that could help me ease my nervous system. Something that matched where I actually was. Not the glowing, grateful version of pregnant. I couldn't find them.
So I decided to write my own meditations and affirmations. Printed them out. Stuck them on the kitchen wall and read them every morning and every evening. Day after day. The full seven and a half months after finding out.
Later, when the news had landed and we were very excited to soon become a little family, a different fear crept in. I wanted to give birth at home, naturally. Not to prove anything, but because the thought of being moved through a medical system where things happen to you scared me more than the birth itself. And again, there was nothing out there for that specific desire and fear. So I wrote more. Kept talking to myself. Kept repeating the words until they were somewhere deeper than my head. Basically training my mind, day by day, so that when the moment came I wouldn't lose control.
When labour started that morning, it was just me. My husband was home, but I wanted space. I moved through the house, he followed quietly and put a candle in whichever room I walked into next. The midwife came by at 8pm to check on me, then left. They'd been called to an emergency. Shortly after they left, at 9:20pm, my waters broke and the urge to push hit so hard I couldn't hold it. My husband called them in a panic. They told him to put me on the phone and we breathed together, so I would hold off on pushing, while they ran to their car. They were at the door ten minutes later. Eight minutes after that, my daughter was born.
That whole day, it was just me. And I never lost control.
I know it was because of those seven months. The wall. The words. The daily, stubborn practice of building the kind of mind you need when you start becoming a mother.
Then came postpartum. I'm a lawyer. You're expected to return to the hours, the sharpness, the version of yourself that existed before. I tried. I was exhausted in a way I hadn't prepared for, emotional in ways I couldn't explain at work, woken so many times at night that the days blurred into each other. Pumping between meetings because I so badly wanted to give that to my daughter for as long as possible.
I needed something I could listen to on my bike to the office. Something short for 3am, when my daughter had woken me and the silence felt too loud. Nothing existed for that either.
So I asked my partner, he's a developer, if we could make them. He started building. This was right when ChatGPT launched and AI became real for everyone. We quickly realised that what I'd always needed wasn't more recordings. It was something that could find the right words for today. My mood, this week, what I was actually carrying. Mine.
The app has been in development since. In that same time, we've been trying for a second child. I have PCOS, so nothing about that is simple or guaranteed. I've used the app every day through it. Through the waiting, the disappointment, the effort of staying calm and hopeful.
I have been my own first user through every single phase this app is built for. Unexpected pregnancy. Labour, alone. Postpartum exhaustion I couldn't show at work. Trying to conceive with PCOS, month after month.
Because I've lived every single stage, with the high highs and the low lows, I know I'm not the only one who needed this. I see it in the women around me constantly. Keeping it together in meetings. Staying hopeful quietly. Laughing at the right moments while carrying something nobody at the table knows about.
They deserve support that actually meets them where they are. My Maternal Mind is for every one of them.
What makes this different
It’s actually personal
Not a library you scroll through hoping something fits. Every meditation and every affirmation is created fresh each day, shaped by your stage, your mood, and what you wrote in your journal the night before. The content didn’t exist until you created the conditions for it. A woman who writes that she’s terrified about her scan tomorrow will hear something tomorrow morning that holds exactly that fear. This app doesn’t approximate. It responds.
It stays with you
Becoming a mother doesn’t arrive in neat separate chapters. The support shouldn’t either. This app follows you from the first month of trying to conceive, through every week of pregnancy, into postpartum. One unbroken thread. Something that knows your whole story, that was there at the beginning and stays through the end.
It asks nothing of you
Most people find meditation hard. Sitting still, quieting the mind, finding the space to breathe. It asks a lot, especially from a woman who is already carrying everything. Every session is actively guided, warm, and structured to hold you through each minute. It works even if you’ve never meditated a day in your life. All it asks is that you show up.
Your privacy is non-negotiable
Our founder is a privacy lawyer. She spent her career understanding what it means to handle people’s data responsibly, and what it costs when that trust is broken. What you share in your most vulnerable moments, the fear you type at 3am, the thoughts you’ve never said out loud to anyone, is treated with the seriousness it deserves. Fully GDPR compliant. Your data is never sold, never used for advertising, never shared. We made this commitment before we built a single feature, because it was never up for debate.
This was made for you.
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